Product Promotion
Product promotion is an important aspect of product marketing. At Sigma Digital one of our primary goals of product promotion is to increase sales by growing awareness of the product to buyers and its benefits to potential customers.
Why is product promotion important?
Product promotion is important because it is an essential part of a brand’s marketing strategy. It can increase brand awareness to potential consumers in the marketplace—as well as deepen customer relationships by rewarding customers via referrals, loyalty programs, or special deals—which can potentially increase sales.
Product Promotion Steps
Product promotion’s final goal is to sell your product. Human mind gets interested in a product only when they get aware about the product, then this awareness develops an interest, desire which then leads to purchase of product. The three major steps in product promotion around which the promotion strategy gets defined are:
Awareness
Product awareness is the first and crucial stage in the customer journey. It’s about making potential customers aware of your product and its unique value proposition. The goal is to create a strong, memorable impression that captures interest and encourages further exploration.
Primary essentials of product awareness are to target the right audience and present appropriate value proposition of your product. Yours might be a new technology, innovation which demands educating your audience on the concepts before presenting the product in totality. If the product already has competition, then your awareness would be focussed on unique value your product provides to the audience. In simple words “Why would a potential user leave some other product and buy my product?
Product awareness does not end at sale, it goes beyond that whereby you consistently update your clients what more they can get from your products, what value their products are adding in your life. This builds customer trust and loyalty for your product. A well known product in the market itself makes the brand recognisable whereby launching other product lines becomes much easier.
Our Digital Marketing Strategist help you to achieve these essentials. This way we can precisely decide on the type of content required for awareness and the platforms to be used. You save money and precious time being wasted on experimentations with ineffective content and inappropriate platforms.
The various strategies that can be adapted for Product Awareness;
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- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Email Marketing
- Public Relations (PR)
Measuring Product Awareness is also part of this exercise. This is generally measured through engagements but at the same time you would like to know why people are not engaging if they have received your awareness messages. Is it they are not the right target audience? or they are not finding value in the product. Our experts aim to reduce the success of awareness by continously measuring the awareness campaigns to ensure resources are not wasted.
Engagement
In the fast-paced digital world, keeping your audience engaged with your product is crucial for long-term success. Engagement goes beyond just awareness; it’s about creating meaningful interactions that build a loyal customer base. Here’s how our digital marketing strategies can help elevate your product engagement.
Content Marketing:
Provide valuable content that captivates and educates your audience.
Social Media Marketing: Foster a community and encourage interactions.
Email Marketing: Personalize communication to keep your audience engaged.
Search Engine Optimization (SEO): Ensure your content is easily discoverable by your target audience.
Pay-Per-Click (PPC) Advertising: Drive targeted traffic to your product pages.
Influencer Marketing: Leverage influencers to increase engagement and credibility.
Analytics and Insights: Measure and optimize engagement strategies.
Driving product engagement through digital marketing requires a multifaceted approach. By combining content marketing, social media, email campaigns, SEO, PPC, influencer partnerships, and analytics, we can create a dynamic strategy that keeps your audience engaged and invested in your product.
Conversion
In digital marketing, conversion refers to the moment a potential customer takes a desired action, such as making a purchase, signing up for a newsletter, or downloading an app. Effective conversion strategies are essential for turning leads into loyal customers.
Certain specific steps we carry out boost conversions and finding out causes for non-conversions from engaged users.
1. Website/ App Optimization
Our experts analyze your website and App to assess the conversion. A non-responsive design, high loading speed, unclear Call-To-Actions (CTAs), improper layout of elements can all lead to an engaged, interested customer drop out. Our experts not just analyze but also provide solutions for fixing the issues thus increase your conversions which means dollars.
2. Specific Content Marketing
Our experts help you in boosting conversions by preparing valuable and persuasive content that encourages users to convert. Our creatives team write detailed and persuasive product descriptions that highlight key benefits and features of your product. We help you in showcasing real-life examples and customer testimonials to build trust and credibility. We guide you to create dedicated landing pages for specific campaigns or offers, designed to drive conversions.
3. UBA (User Behaviour Analytics)
For conversions we have to measure and optimize conversion strategies to get continous improvement. We use analytics tools to track user behaviour, traffic sources, and conversion paths to gain insights.
Conversion Rate Optimization (CRO) is an activity by which we continuously test and refine your website and marketing strategies to improve conversion rates.
We provide you comprehensive reports with actionable insights to inform decision-making.
Driving conversions through digital marketing requires a multi-faceted approach with a combination of above and ongoing engagement activities. By implementing these strategies, you can effectively turn leads into loyal customers and achieve your business goals.
Let’s setup a quick discovery call to see how we do it!
